Like you, we believe the simple actions we make today can have a huge and positive impact on the future. We also understand that finding ways to live sustainably can be difficult and often, when we try to act more responsibly it seems to limit our choices. We aim to make our products attractive and sustainable.

100% Organic Cotton

INCODE t-shirts are produced exclusively from organic Indian cotton, and the entire production process is controlled and certified in accordance with the latest version of GOTS. All products are labelled as Organic.

Organic Cotton is a more sustainable alternative to resource-intensive conventional cotton. It is cultivated without chemicals or GMOs, and enhances the fertility of the soil it’s grown in.

Eco friendly packaging

Our packaging is made in UK from sustainable and annually renewable vegetable starch which is derived from a crop, as opposed to petro-chemical based plastics which are non-renewable. Thereby offering a greener alternative to polypropylene etc. without wasting the planets finite supply of petrochemicals and adding to greenhouse gas emissions.

Zero Waste

Our products are printed on demand. That means we avoid generating unrealised stock and don’t face a problem like bigger “fast fashion” companies.

Slow fashion

We believe in garments that easily transfer from season to season and are made to last. We aim to encourage our customers to focus on quality, rather than quantity, when it comes to fashion.

Fair Trade

Our products show the Fair Share label and carry a small price premium that is passed directly on to the garment workers in India towards their Living Wage.